ClickZ Watches | Awards Season Resets The U.S. Watch Retail Power Map

ClickZ Watches

Here's what's happening this week in the world of watches:
- WatchPro USA shortlist signals 2025 retail power shifts.
- Microbrand Sherpa doubles down on value dive specs.
- Affordable Snoopy watches crowd premium IP territory.
- Hollywood stylist teams with Watchfinder for placements.
- Omega x Swatch regional drop fuels resale-driven hype.

 ⏱️ Why Your Attribution Model Might Be Leading You Astray

At eTail Boston 2025, Fospha’s Chief Product Officer Dom Devlin joined leaders from Ahold Delhaize, Fleet Feet and Bonsai to tackle one of marketing’s most expensive blind spots: how brands measure performance across channels.

Too many brands still skew budgets toward the final click - because that’s the only place their reporting gives them certainty, all while under-funding the demand generation that actually drives long-term growth. Fleet Feet’s Tiffany Lee shared how cutting upper-funnel spend for just eight months saw new customer acquisition drop sharply, only recovering once awareness campaigns were restored.

Dom added another layer: the marketplace blind spot. Fospha’s data shows 42% of Amazon sales are influenced by non-Amazon ads - yet most reporting tools treat those sales as “organic,” meaning the channels that triggered the purchase never get the credit. Without that visibility, key growth drivers are left under-invested.

This is where Fospha’s Halo capability comes in - bringing DTC and marketplace sales into one Unified ROAS metric. It allows brands to see the true impact of channels like TikTok, Meta, and YouTube across all revenue streams, not just their own sites, and make confident, evidence-based decisions about where to spend next.

🔎 Read the full session insights to see all the panel’s takeaways on full-funnel measurement and closing marketplace gaps

📥️ Explore Fospha’s Halo Report to uncover how brands like Nécessaire used it to beat their Prime Day benchmarks by 47%

📌WEEKLY MUST-KNOWS

INDUSTRY AWARDS
Shortlist Revealed: WatchPro USA Awards 2025

WatchPro USA unveiled the 2025 Awards shortlist ahead of its New York ceremony. The slate signals which brands and retailers hold narrative and distribution momentum going into holiday and 2026 buy cycles. U.S. watch brands, authorized dealers, and DTC leaders should track winners for partnership, PR, and assortment cues.

PRODUCT STRATEGY
Sherpa Launches Two New Ultradive Versions With 200 M Water Resistance
Microbrand Sherpa introduced the Ultradive Atoll and Tuxedo, both 200 m divers in stainless steel. The spec-first value play underscores continued demand for functional tool watches at attainable price points—pressuring legacy brands on differentiation and storytelling. Indie labels, specialty retailers, and DTC operators are most exposed.

IP AND LICENSING
An Unexpected Brand Just Launched Its Own Affordable Snoopy Watches
A new affordable Snoopy watch line hit the market outside luxury channels. The move intensifies IP crowding around Peanuts-themed timepieces, potentially diluting premium associations created by high-end collaborations. Luxury brands leveraging licensed characters should adjust SEO, creative, and retail messaging to stay distinct.

⚡QUICK READS

How A Hollywood Stylist Picks Watches For A-List Clients: Stylist Ilaria Urbinati’s collab with Watchfinder & Co. formalizes a celebrity–resale pipeline; expect more authenticated pre-owned placements driving social proof and conversion.(More)

Omega X Swatch’s Moonshine Gold Earthphase Drops In-Store: Regional, in-store-only release strategy sustains hype and fuels cross-market resale; prepare for search spikes and opportunistic UGC around drop-day scarcity.(More)

Michael B. Jordan’s Luxury Watch Collection Trend-Checks: Mainstream coverage of his Rolex, Piaget, and Richard Mille pieces can swing reference-level demand; align PDP copy and content to capture incremental intent.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division