ClickZ Watches |💰Can Watches Outperform Stocks? A Look at Rolex, Patek & More

Editor’s Pick 🌟

What Bees, Burgers and Brand Budgets Can Teach Us About Marketing Measurement
✍️ A ClickZ reflection on MadFest 2025

At MadFest last week, Rory Sutherland reminded the room what too many boardrooms forget: not everything valuable can be measured up front.

“Marketing should be treated like R&D, not procurement,” he said — urging brands to value discovery, not just efficiency.

His metaphor? Bees. Some follow a known path (performance), others go exploring (brand). Without the explorers, the hive starves.

While it’s a compelling argument in theory, the practical realities of brand-building can be tough for marketers. The biggest challenge? Proving it’s working. Without clear evidence of impact, securing budget for top-of-funnel campaigns can be next to impossible.

This tension echoed across sessions — but especially in our conversations with Fospha, who are helping brands tackle this head-on. Their new Glow research reveals how early indicators like branded search and engaged site visits serve as predictive signals of future revenue — giving marketers the proof they need to protect and scale brand investment.

At a time when finance demands certainty and marketing needs freedom, this might just be the measurement rethink the industry’s been waiting for.

👉 Download the Glow Report

Sector Spotlight 💡

WATCH INDUSTRY DISCOVERIES

Seventeen New Watches From Tudor, Timex, Seiko, And Other Leading Brands

The article showcases the dynamic watch industry by focusing on new releases from brands like Tudor, Timex, and Seiko. These launches highlight strategic brand evolutions and market positioning, providing valuable insights for marketing professionals, particularly concerning consumer trends and product differentiation strategies.

INVESTMENT WATCHES

Best Luxury Watch Brands For Investment Including Rolex Patek Philippe Audemars Piguet

Luxury watch brands like Rolex, Patek Philippe, and Audemars Piguet offer prime investment opportunities due to their craftsmanship, limited availability, and appreciation over time. Understanding market performance and unique brand characteristics is essential for leveraging these watches as financial assets. For marketing professionals, aligning luxury branding strategies with market trends can yield profitable insights and strategic advantages.

LUXURY WATCH MARKET

Watches of Switzerland U.S. Sales Break $1 Billion Amid Tariff Concerns

Watches of Switzerland achieved $1 billion in U.S. sales, driven by strong demand and strategic acquisitions, reflecting growth opportunities despite tariffs. The luxury watch sector faces challenges with potential margin impacts due to changing tariffs and market pressures. Engaging with brand partners like Rolex and Cartier is crucial as the company navigates these complexities.

LUXURY WATCH SHOWCASE

Breguet Unveils Luxurious Type XX Chronograph 2075 Masterpiece

Optimization Hub ⚙️

SOCIAL MEDIA STRATEGY

Currys Engages New Customers Through Strategic TikTok Success

Currys has effectively leveraged its social media presence, particularly on TikTok, to engage with a younger demographic, increasing brand preference to 26% compared to 21% three years ago. This strategic engagement is pivotal for marketers looking to penetrate Gen Z markets, providing actionable insights into effective social media adoption. Currys' success demonstrates the potential for targeted digital strategies to enhance brand equity in competitive industries.

AFFILIATE MARKETING

Amazon Doubles Influencer Commissions Ahead of Extended Prime Day Event

Amazon has doubled influencer commissions for its Prime Day period, running from July 1 to July 20, offering specific increases in 13 product categories, such as beauty and jewelry. This move aims to motivate influencers to enhance sales during the expanded four-day Prime Day event, presenting significant earning potential for marketers involved in content creation.