Resale Platforms Attract Rolex Sellers

ClickZ Watches

Here's what's happening this week in the world of watch marketing:
- Ulysse Nardin goes U.S.-exclusive with 10 ultra-rare silicon pieces
- Victorinox debuts a daily-wear pilot built for broad appeal
- Scarcity restock: $8K hand-hammered G-Shock returns in limited units
- WoS-exclusive Doxa in Seafoam shows color plus carbon still hits
- Apple Watch price ladder pressures sub-$500 fashion segments

⏱️Why Finance and Marketing Measure Growth Differently and How to Bridge the Gap?

At eTail™ Connect West, Fospha’s VP of Growth Jamie Bolton hosted a panel with leading retail brands on the future of measurement. Three themes stood out:

• No single model is enough: Teams combine MTA, MMM, and incrementality for a fuller picture.

• Finance vs. marketing tension: Finance demands proof; marketers need daily direction.

• Speed vs. rigor: Annual MMM updates can’t keep pace with weekly budget shifts.

👉 Fospha closes that gap - the only full-funnel MMM delivering daily, ad-level insights built for teams to grow DTC, Amazon & Beyond.

📌WEEKLY MUST-KNOWS

ULTRA-LUXURY INNOVATION
Ulysse Nardin Unveils Limited-Edition Green Blast Honoring Silicon

Ulysse Nardin launched a U.S.-exclusive Blast Free Wheel Marquetry Silicon Green, limited to 10 pieces at $105,700, featuring a colored silicon marquetry dial and manual UN-176 with flying tourbillon. The drop merges high horology with semiconductor-inspired aesthetics, signaling how material science can fuel fresh storytelling and ultra-scarce releases. U.S. collectors and luxury retailers gain a tech-forward narrative with high PR yield and precise allocation tactics.

PILOT WATCH LAUNCH
Victorinox Introduces The AirPro Mechanical Pilot’s Watch

Victorinox debuted the 41 mm AirPro Mechanical with a clean aviation dial, double-domed sapphire, 200 m water resistance, and exhibition back. The model pairs heritage cues with everyday utility, offering mid-market brands a template for purpose-led design and broad lifestyle positioning. Retailers and content teams can leverage the aviation narrative and versatility for Q4 gifting and evergreen SEO.

LIMITED-EDITION RESTOCK
Casio G-Shock MRGB5000HT-1 Restocked In The U.S.

Casio restocked the hand-hammered titanium MRGB5000HT-1 at $8,000 in the U.S., with only 500 units worldwide and unique bezels crafted by Kazuya Watanabe. The move shows how scarcity plus artisan craft can support premiumization and repeat digital activations beyond launch day. Expect rapid sell-through, resale chatter, and a case study in waitlist-to-restock cadence.

📅Smartly Advances NYD: Why AI Means More Creativity, Not Less

At Smartly Advanced NYC, Fospha's CEO Sam Carter and CPO Dom Devlin joined industry leaders to debate the role of AI in growth.

The takeaway? From platforms to creators, the consensus is clear: AI isn’t about replacing jobs. It’s about extending human creativity and unlocking new opportunities for marketers to grow.

Watch Sam's perspective from the event 

⚡QUICK READS

Doxa Sub 300 Carbon Seafoam Limited To 100: Watches of Switzerland-exclusive at $3,990 blends forged carbon with a Seafoam dial, reinforcing demand for color-led, lightweight divers and retailer-exclusive storytelling.(More)

Apple Watch Pricing Resets Holiday Benchmarks: SE 3 at $249 vs Series 11 at $399 tightens consumer value expectations, pressuring sub-$500 fashion watches to sharpen bundles, messaging, and promotions.(More)

Hand-Hammered G-Shock Restock Signals Scarcity Wins: Limited U.S. availability of the $8K MRGB5000HT-1 validates craft-led premiumization and waitlist-driven sell-through for digital drops.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division