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Watchfinder Opens First US Boutique In New York’s SoHo

Plus: Why last click undervalues channel revenue by over 90%?

Author

Avinash Duggempudi
September 17, 2025

ClickZ Watches

Here's what's happening this week in the world of watch retail and marketing:
- Apple adds AI features across watchOS and iOS.
- Swatch lampoons tariffs with limited edition drop.
- Watchfinder opens a flagship pre-owned hub in SoHo.
- Timex taps Todd Snyder for a fast-moving collab.
- TikTok trend tracker signals next creator waves.

⏱️Why Last Click Undervalues Channel Revenue By Over 90%?

The majority of channels are undervalued by over 90% by Last Click. Add marketplace sales into the mix, and brands see a 37% ROAS uplift, yet most tools still ignore it.

See why the future of growth depends on full-funnel, unified measurement across DTC + marketplaces.

Watch Dom Devlin explain this at #etailboston

📌WEEKLY MUST-KNOWS

Apple released updates across iOS, iPadOS, macOS, watchOS, tvOS and visionOS, adding Apple Intelligence features like Live Translation, visual intelligence, and Workout Buddy plus a new system design. This broadens how consumers interact with content, fitness, and commerce on Apple devices, while keeping more AI on-device for privacy. Marketers and app teams gain new surfaces for engagement, nudging richer wearable experiences and multilingual CRM.

TRADE POLICY
Swatch Challenges US 39% Tariffs With Limited ‘What If … Tariffs?’ Release
Swatch released a Switzerland-only limited edition with inverted 3 and 9 to lampoon reported 39% US tariffs on Swiss watches. The stunt spotlights ongoing trade friction while spiking collector demand without incurring the levy. Swiss brands and US retailers face pricing, inventory, and messaging implications as negotiations evolve.

Richemont-owned Watchfinder launched a 1,600-square-foot SoHo boutique with over 600 authenticated pre-owned watches, the largest shoppable collection of its kind in the US. The permanent space adds trusted trade-in and resale access for sought-after models often absent at retail. Brands and marketplaces should expect tighter authentication expectations and more offline-to-online resale journeys.

Claims Journal reports post-pandemic watch fraud surged as commerce moved online, with scams, chargebacks, and “superfake” counterfeits complicating claims and recovery. Watch Register-linked recoveries show at least 10% tied to suspected or proven fraud, likely undercounting the problem. Insurers, marketplaces, and DTC brands need stronger authentication, due diligence, and policy design to curb losses.

Meet Fospha at Shoptalk Fall 2025

Fospha is heading to Chicago for Shoptalk Fall. From GenAI reshaping search to marketplace measurement and scaling creative, their team is ready to explore the topics defining retail growth with industry peers.

⚡QUICK READS

Timex X Todd Snyder ‘Dylan’ Debuts At $149: A 34 mm Marlin-based limited collab in black or olive shows accessible designer partnerships still convert, reinforcing drop-led demand and gifting-friendly pricing.(More)

Citizen Adds Two Attesa H800 Sapphire Bezel Models: US-available Eco-Drive, radio-controlled titanium releases at $1,195 expand mid-tier tech value, creating SEO and travel-time feature hooks ahead of holiday.(More)

Vacheron Constantin Reveals ‘The Quest Of Time’: A Louvre centerpiece astronomical clock plus a 20-piece wristwatch elevate heritage storytelling and museum partnerships, fueling ultra-luxury halo and earned media.(More)

Vogue Business Launches Weekly TikTok Trend Tracker: New creator and trend data briefs can sharpen sound, format, and posting strategies for Gen Z watch campaigns.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division