ClickZ Watches | Microbrands Are Disrupting Rolex—Here’s How

Editor’s Pick 🌟

Which ad channels are right for my fashion brand? 🤔

With tariffs, uncertainty, and fierce competition, in 2025 fashion marketers are facing more pressure than ever to deliver efficient ROI. The Fabric of Growth Playbook is your practical guide to making every ad dollar count, with answers to all your burning questions:

• How many channels should I be spending in?

• Which channels are the best fit for my brand?

• What are top brands betting on in 2025?

Sector Spotlight 💡

LUXURY WATCH DESIGN

Vacheron Constantin Blends Heritage And Innovation In Luxury Watch Design

Sandrine Donguy of Vacheron Constantin blends rich heritage with cutting-edge watch innovation, appealing to a wide range of enthusiasts, including celebrities. Her role involves shaping marketing, product design, and craftsmanship while maintaining the brand's identity. The recently unveiled Les Cabinotiers Solaria Ultra Grande, featuring 1,521 components, showcases their technical prowess.

MICROBRAND WATCHES

Microbrand Watches Challenge Luxury Giants Rolex and Omega in Affordable Style

Microbrand watches like Traska, Formex, and Baltic are gaining traction by offering premium craftsmanship and unique designs at accessible price points, challenging industry giants like Rolex and Omega. These brands attract collectors by using limited production runs and direct-to-consumer sales, which enhance their appeal and create scarcity. Such strategies make microbrands a compelling option in the luxury watch market, meeting consumer demands for distinct and affordable timepieces.

WATCH PARTNERSHIPS

Ahmed Seddiqi and Ressence Launch Limited Edition TYPE 9 S75 Watch

Ahmed Seddiqi and Ressence's reveal of the limited edition TYPE 9 S75 watch during the retailer's 75th anniversary integrates authentic sand from the UAE's seven Emirates, symbolizing cultural heritage and innovative watchmaking. Limited to 20 pieces, this watch features a camel leather strap, maintaining Ressence's minimalist design ethos while appealing to collectors seeking horological precision. Marketing professionals can leverage this unique product to highlight brand storytelling and cultural resonance, enhancing brand prestige within luxury markets.

LUXURY WATCHES

Experience Luxury With The Affordable Orient Mako Dive Watch

The Orient Mako dive watch offers affordability without sacrificing quality, featuring a 41.8mm stainless steel case and Orient F6922 movement with 40-hour power reserve. Retailing for approximately $580, it provides substantial underwater reliability with 200m water resistance, appealing to buyers seeking a durable, reasonably-priced addition to their collection.

Join ClickZ for Exclusive Drinks at CommerceNext!

Spots are limited—grab yours below!

Optimization Hub 📈

MEDIA PLANNING

Mastering Marketing Plan and Budget Optimization for Marketers

Marketers face challenges in media planning and budget optimization due to the complexity of balancing long-term brand building with short-term performance goals. Effective strategies require data-driven insights from tools like Marketing Mix Modeling to optimize channel selection and ensure maximum ROI. Understanding consumer behavior and media consumption patterns is key to aligning marketing efforts for sustained growth.

DATA-DRIVEN MARKETING

Crafting Data-Driven Marketing Strategies To Enhance Customer Connection And Engagement

Data-driven marketing transforms customer insights into tailored messages across SMS, Email, and social media platforms, enhancing engagement and conversion. By integrating omnichannel strategies and leveraging data segmentation, businesses offer personalized experiences, achieving cost-effective and impactful campaigns. Continuous measurement and optimization ensure alignment with evolving consumer preferences.