ClickZ Watches Newsletter - 01.30.2025

Plus: Are you overspending on performance media? Get the facts 📊

Author

Rafe Houston
January 30, 2025 • Estimated Reading Time: 8 minutes

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Welcome to ClickZ Watches, your essential newsletter for watch e-commerce professionals. As we tick through 2025, now is the perfect time to wind up your strategies and set the pace for a successful year ahead!💫 

Editor’s Pick 🌟

📊 REPORT

Fospha's latest research reveals the true halo effect of top marketing channels on Amazon revenue. It's a must-read for any brands selling on Amazon in 2025.

Sector Spotlight 🎥

LUXURY TIMEPIECES

The article showcases Valentine's Day watches, merging heritage with innovation for diverse tastes and price points. From Swatch's playful The Simpsons collaborations to Louis Vuitton's elaborate pieces, these selections highlight opportunities to digitally engage affluent collectors. Emphasizing craftsmanship and romantically symbolic designs, they offer strategic insights into optimizing eCommerce for luxury timepieces.

HERITAGE INNOVATIONS

Luxury watchmakers unveil limited edition pieces for the Year of the Snake, skillfully fusing heritage craftsmanship with cutting-edge design. Vacheron Constantin, Longines, and Bulgari pioneer watches symbolizing transformation, reflecting Chinese astrological themes. These creations reveal strategic opportunities in digital marketing and eCommerce, attracting affluent collectors and style-savvy consumers through innovative luxury storytelling.

LUXURY MARKET TRIUMPH

Richemont's market value soared beyond CHF 100 billion, driven by Cartier's strategic marriage of heritage and innovation during peak holiday periods. This success, bolstered by jewelry’s timeless allure, provides actionable insights for digital marketers in luxury: capitalize on enduring appeal to engage affluent consumers, contrasting Kering's struggles with Gucci.

Watch Launches ⌚️

LUXURY TIMEPIECES UNVEILED

LVMH Watch Week unveiled inventive timepieces from Gerald Charles to Swatch x Blancpain, signaling strategic opportunities for blending heritage with innovation. Highlights like Greubel Forsey's hand-crafted watch and Hermès' poetic piece underscore evolving digital marketing approaches. These releases offer strategic insights for engaging affluent collectors through enhanced eCommerce experiences and brand partnerships.

LUXURY WATCH INNOVATION

Timex unveils the limited-edition Giorgio Galli S2Ti, a Swiss-made automatic watch with titanium and forged carbon construction, priced at $1,950. Its standout features include a skeletonized design, innovative I-Size bracelet, and limited production of 500 pieces. The watch exemplifies unique craftsmanship and challenges Timex's traditional affordability.

LUXURY WATCH INNOVATION

Rado's DiaStar Original 30mm watches feature vibrant new dial colors and a smaller case size, appealing to Gen Z and women. The 1960s-inspired design boasts Ceramos bezels and an automatic movement with superior precision. These models emphasize trendiness while retaining Rado's commitment to scratch-resistance and durability.

Influencer Corner 📣

Sam Carter on LinkedIn: I've witnessed firsthand the struggle brands face in understanding ad spend impact, especially across channels like Amazon.

It comes down to 1 core issue.

It's simply not possible with user-level attribution for brands to track what's going on in Amazon.

This leads to challenges in understanding the halo effect of top-of-funnel ads (on e.g. Youtube, Meta, TikTok, Snapchat) on Amazon sales, and comparing the ROI of Amazon Ads to other platforms.

Barry Hott on LinkedIn: Stop overthinking your ads!

Too many marketers obsess over finding that “one magic element” that makes an ad work.

While compelling storytelling matters (it absolutely does), success often comes down to unexpected factors you can’t predict:

• A random detail in the frame
• The comment section taking off
• Something you only notice AFTER the ad goes viral

Jessie Healy on LinkedIn: Is bad product page copy blocking your customers from buying?

Spoiler alert - it probably is (I see it in 80% of pages I look at).

Steal my checklist to harness consumer psychology and persuade more customers to RUN to your checkout: 🏃‍♀️

Optimization Hub ⚙️

ADVERTISING INNOVATION

Amazon Ads launched Brand, an AI-optimized capability on Amazon DSP, to transform TV advertising by targeting audiences based on shopping signals. This innovation enhances brand awareness and conversion effectiveness, allowing advertisers to leverage advanced machine learning for strategic impact without sacrificing control or transparency, showing promising early results and industry potential.

ADVERTISING INNOVATION

Elevate Your Brand and Master Strategic Marketing in an Unstable Social Media Landscape

Marketers face challenges due to social media instability, with platforms like TikTok, Meta, and X under scrutiny. To ensure brand safety, marketers should leverage in-platform controls, embrace diverse cross-platform strategies, and employ techniques like Marketing Mix Modeling for data-driven decisions to navigate evolving digital landscapes effectively.

PERFORMANCE MEDIA

In the face of challenging macroeconomic conditions, 62% of marketers prioritize performance-driven media investments. Key performance indicators such as awareness, sales lift, and return on ad spend remain focal points. Most marketers handle retail media metrics in-house, underscoring the importance of reliable measurement tools for future success.

Social Media Marketing

📍 Seattle, Washington, USA

Global Marketing

📍 Los Angeles, CA, USA

Marketing & Comms

 📍 Austin, TX, USA

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