ClickZ Watches Newsletter - 02.06.2025

Plus: The true impact of DTC ads on Amazon sales—now measurable! 📊

Author

Rafe Houston
February 06, 2025 • Estimated Reading Time: 9 minutes

Heads up! To ensure you continue receiving our newsletters, please add [email protected] to your contact list!

Welcome to ClickZ Watches, your essential newsletter for watch e-commerce professionals. As we tick through 2025, now is the perfect time to wind up your strategies and set the pace for a successful year ahead!💫 

Editor’s Pick🌟

ECOMMERCE INNOVATION INSIGHTS

Amazon’s “walled garden” has kept brands guessing—until now. Fospha’s latest research reveals the true impact of DTC ads on Amazon sales by measuring Unified ROAS (Shopify + Amazon revenue):

🔹 TikTok: +80% higher ROAS when Amazon is included

🔹 Meta: +46% higher ROAS (a major shift at scale)

Paid Social drives purchase intent—consumers click today but buy on Amazon later. Now, for the first time, it’s measurable.

Sector Spotlight 🎥

ECO-DRIVE INNOVATION

Citizen harnessed Amazon's Climate Pledge Friendly Day to amplify its Eco-Drive technology, highlighting its sustainability commitment. Using a strategic marketing campaign with Amazon Ads, Citizen achieved 37.4 million impressions and a 52% sales increase over the previous year, reinforcing its leading position in affordable, sustainable watches.

LUXURY WATCH STRATEGIES

LVMH Watch Week 2025, relocated to New York and Paris due to Los Angeles wildfires, showcased the conglomerate's expanding watch portfolio, now featuring nine brands. Highlights included TAG Heuer's renewed partnership with Formula 1, Zenith's gem-studded Chronomaster Sport, and Louis Vuitton's refined Tambour Convergence. Tiffany made a notable debut with creations inspired by its prestigious heritage. The event underscored LVMH's strategic focus on high-end timepieces and innovation in watchmaking.

LUXURY WATCH EVOLUTION

Quartz watches are resurging, capturing collectors' attention with 70s-80s designs, once eclipsed by mechanical pieces. Brands like Piaget and Cartier are thriving due to their jewelry-like appeal. This evolving trend offers strategic avenues in digital marketing to leverage heritage and innovation, targeting affluent collectors and style-focused consumers effectively.


LUXURY WATCH INNOVATION

The collaboration between Studio Underd0g and Fears exemplifies synergy between distinct watchmaking styles, merging elegance and whimsy in The Gimlet. This limited edition watch, priced at $1,245, features a classic 38mm case, vivid green gradient dial, and a reliable Swiss movement, appealing to collectors and enthusiasts alike.

Watch Launches ⌚️

LUXURY TIMEPIECES

ArtyA's Purity Stairway to Heaven HMS Wavy Ruby seamlessly integrates material innovation with luxury heritage. The fluorescent ruby case and inventive movement design present a strategic opportunity for digital marketing campaigns targeting affluent collectors. This piece exemplifies how to engage style-conscious consumers while reinforcing high-end timepiece exclusivity in eCommerce.

LUXURY WATCH INNOVATION

The collaboration between Studio Underd0g and Fears exemplifies synergy between distinct watchmaking styles, merging elegance and whimsy in The Gimlet. This limited edition watch, priced at $1,245, features a classic 38mm case, vivid green gradient dial, and a reliable Swiss movement, appealing to collectors and enthusiasts alike.

LUXURY TIMEPIECES

The RAINTEN R9001 seamlessly blends heritage and innovation, standing as a pinnacle of luxury craftsmanship. Its unique design and automatic movement transcend timekeeping, offering a strategic asset for digital campaigns targeting collectors and style-savvy consumers. This watch exemplifies cutting-edge aesthetics, providing actionable insights for engaging affluent markets.

Influencer Corner 📣

Daniela Morosini on LinkedIn: What could a slimmed-down Estée Lauder Companies look like?

Earlier this week, Bloomberg reported that the company has hired an advisory firm to undertake a strategic review of its portfolio. The ELC we know today was built by buying brands (it has more 20) and for much of the 2010s, the more-is-more strategy worked. This was the heyday of indie beauty, and exciting, founder-led brands could fetch quite a premium — Too Faced was acquired for $1.4 billion.

Alex Cooper on LinkedIn: Here's how to use psychology to design static ads that stand out in the feed. 🧠

I asked psychology expert Sarah Levinger for her take and I was not expecting this answer...

www.linkedin.com/posts/alexgoughcooper_heres-how-to-use-psychology-to-design-static-activity-7290492013219663873-2YQE?utm_source=share&utm_medium=member_desktop

Optimization Hub ⚙️

DIGITAL RETAIL INNOVATION

Gen Z's digital native status is reshaping retail media. Brands must embrace multichannel strategies, personalizing experiences and blending entertainment with values. By leveraging algorithms and data, brands can create meaningful connections, driving long-term loyalty and setting the standard for future retail innovation and strategic relevance in customer engagement.

DIGITAL MARKETING

TikTok introduces GMV Max, an AI-driven tool to optimize advertising for retailers. This innovation automates campaign management, enhancing ad efficiency and profitability, while adapting to TikTok Shop's ecosystem. GMV Max streamlines ad operations, enabling businesses to focus on growth, reflecting strategic advancement in retail advertising.

Social Media Marketing

📍 Seattle, Washington, USA

Global Marketing

📍 Los Angeles, CA, USA

Marketing & Comms

 📍 Austin, TX, USA

ClickZ is a Contentive publication in the DTC Ecommerce division