ClickZ Watches Newsletter - 12.12.2024

PLUS: Tiger eye stone bezel meets cutting-edge chronograph

Author

Sophie Bruxner-Randall
December 12, 2024 • Estimated Reading Time: 7 minutes

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Welcome to ClickZ Watches, your essential newsletter for watch e-commerce professionals. As the holiday season approaches, we’re here to help your campaigns tick and your sales soar!

Top Reads 🌟

Watches of Switzerland strategic stock rebuild led to a 4% revenue increase in H1, driven by a strong US market. CEO Brian Duffy highlighted improved showroom experiences and modest price hikes as key factors. The acquisition of Hodinkee and showroom expansions further bolster their market position.

Curious about how other brands fared this Black Friday? Fospha’s latest report dives into key performance channels, standout strategies, and industry benchmarking data for this peak season. Perfect for digital marketers and eCommerce leaders, it’s packed with actionable insights to contextualize your 2024 results and sharpen your strategy for 2025.

Sector Spotlight 🎥

Vacheron Constantin enters the booming pre-owned luxury watch market, launching a Certified Pre-Owned program. This strategic move aligns with industry trends, offering certified, warrantied watches through authorized partners. The initiative leverages digital passports and partnerships, enhancing brand value and meeting collector demand for high-quality, historically significant timepieces.

Benjamin Clymer reflects on his evolving watch collection, emphasizing a shift in priorities due to fatherhood. He highlights the importance of meaningful acquisitions, focusing on watches with personal connections or historical significance. Clymer narrative underscores a strategic approach to collecting, balancing personal fulfillment with practical considerations.

Watch Launches ⌚️

Hublot and Dr. Samuel Ross have launched the Big Bang Tourbillon Carbon SR_A, a limited-edition watch. This collaboration highlights Ross design expertise and HublotArt of Fusion offering a unique blend of style and durability in the horology market.

Piaget 150th anniversary collection redefines jewelry watches. The brand strategic focus on new collections, inspired by its 21st Century Collection, showcases intricate designs and craftsmanship. This approach strengthens Piaget market position, ensuring future relevance in both primary and secondary markets.

Parmigiani Fleurier LArmoriale Répétition Mystérieuse is a unique minute repeater watch, celebrating founder Michel Parmigiani 74th birthday. It features a decorative dial with no visible hands, relying on acoustic time indication.

Zenith Defy Extreme Jungle watch features a unique tiger eye stone bezel and dial, offering originality in design. With a 1100th-of-a-second chronograph movement, it combines exotic materials with precision.

Influencer Corner 📣

Chris Lewis on LinkedIn: Gen Z redefining luxury watch trends

➡ Gen-Z is reshaping the luxury watch landscape, taking the pre-owned market by storm and proving that investment meets individuality in the world of fine timepieces. According to Watchfinder & Co., 54% of Gen-Zers already own a luxury watch, and their influence is only growing.

Jessie Healy on LinkedIn: Something that has surprised me lately: The number of ecomm entrepreneurs who still feel cautious about scaling spend on Meta or Google, even when it's making them money!

The business model is simple. 

Figure out how much you can afford to pay to acquire a customer and be profitable.
Then as long as you are hitting that number, SCALE.

What's behind the caution? 

*Lack of faith in the relationship between spend and revenue?
*Fear of Growth?
*Not having a handle on their costs and margins?
Maybe all three?
Anyone else seeing this come up quite often?

Optimization Hub ⚙️

AI is transforming retail by enhancing product recommendations and shopping experiences. Retailers like Amazon and Walmart are leveraging AI for personalized marketing, while advertisers explore new digital tactics. Consumers benefit from faster, potentially cheaper shopping. However, careful implementation is crucial to avoid discomfort and ensure strategic success.

Ad Age is spotlighting Gen Z innovators reshaping advertising and marketing. Their digital fluency and emphasis on diversity drive industry transformation. The 2025 Gen Zers to Watch list will feature at the NextGen Marketing Summit, highlighting their strategic impact on consumer trends and marketing strategies. Nominations are open until January 31, 2025.

The future of e-commerce in 2025 revolves around personalization, AI, and AR, redefining customer experiences. Trends like connected packaging and sustainable practices are gaining momentum, offering new ways to engage audiences. Strategic adoption of these trends will be key to achieving long-term success in a rapidly changing market.

Customer Relations

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