ClickZ Watches |⌚ Prime Day, Tariffs, and Timepieces: What’s Driving the Watch Market?

Prime Day Exclusive 📦

Prime Day: Big Win or Wakeup Call?

Prime Day 2025 smashed records. Extended to four days, it generated $24.1B in U.S. online sales — a 30% year-on-year surge.

But as brands dive into retros and kick off BFCM planning, one question looms: what actually worked? Which channels truly drove conversions — and how can we know?

That’s where understanding cross-channel halo effects becomes essential. New research from Fospha sheds light on how different platforms influence conversions across both DTC sites and Amazon.

TikTok leads with an 80% uplift in ROAS when Amazon sales are included, followed by YouTube (48%) and Meta (46%). These platforms ignite discovery and spark intent that may convert later — whether on your DTC site or on Amazon. Without visibility into cross-channel halo effects, that impact remains invisible.

👉 Explore Fospha’s Halo Effect research to uncover what really drove your Prime Day results.

Sector Spotlight 💡

LUXURY WATCH RELEASES

Discover 19 Stunning New Watches from Casio, Citizen, TAG Heuer, and More

The latest range of timepieces from brands like Casio, Citizen, and TAG Heuer offers diverse options for enthusiasts, highlighting trends in luxury and practicality. Noteworthy releases include Bulgari's limited marble-dial tourbillon and Citizen's Eco-Drive pieces, combining traditional craftsmanship with modern innovation. Marketers can leverage this trend towards unique materials and sophisticated technology in luxury branding and promotions for aspirational audiences.

LUXURY TIMEPIECES

Awake Watches and The Dial Artist where Eco-Luxury Meets Radical Horological Art

Awake Watches collaborates with The Dial Artist to create a striking collection balancing eco-friendliness and horological art, using upcycled materials and Swiss precision. Limited to 50 pieces per design, these watches serve as eco-conscious collectibles merging sustainability with artistry, aligning with trends towards sustainable luxury. Marketing professionals should note the innovative blending of design and eco-friendly practices, offering insights into consumer-driven sustainability trends in luxury watchmaking.

LUXURY MARKET SHIFT

U.S. Watchmakers Like Cornell Set to Thrive Amid Swiss Tariff Increases

U.S. watchmakers like Cornell Watch Co. are positioned to seize the mid-tier luxury watch market as Swiss brands such as Rolex respond to 31% U.S. tariffs by hiking prices. With its $6,200 Lozier model, Cornell avoids tariffs through domestic production, providing affordable luxury and potential market share growth. Investors should note Cornell's advantage in logistics efficiency and local sourcing amid ongoing tariff challenges.

LUXURY WATCH TRENDS

Best Watches of the Week From Michael Jordan's Ulysse Nardin to Federer

This week's prominent watch selections from celebrities, such as Roger Federer and Michael Jordan, offer valuable insights for marketers in the luxury watch industry. Federer's Rolex Land-Dweller and Jordan's Ulysse Nardin Diver Air demonstrate not only style but strategic marketing potential. Brands targeting affluent clientele can observe these trends and consider partnerships or promotions that leverage celebrity endorsements to heighten brand visibility and appeal.

LUXURY WATCHES

New TAG Heuer Chronograph Inspired By Vintage 1960s Abercrombie & Fitch Design

The new TAG Heuer Carrera Chronograph draws inspiration from a 1960s Abercrombie & Fitch model, combining retro aesthetics with contemporary design to appeal to watch enthusiasts and collectors seeking unique, limited-edition pieces. Its blue opaline dial, steel case, and reliable TAG Heuer TH20-00 movement make it a distinctive choice for marketers capitalizing on nostalgia and exclusivity as powerful drivers of consumer interest and brand differentiation. Additionally, the chronograph's combination of vintage allure, modern functionality, and strategic timekeeping associations with Formula One highlights valuable cross-marketing opportunities within luxury watch sectors.

Optimization Hub ⚙️

ECOMMERCE STRATEGIES

What Retailers Need to Know About Google's Changing Search Landscape in eCommerce

Google's evolving search landscape demands that eCommerce businesses prioritize structured data, mobile performance, and site speed to maintain visibility and competitiveness.

The AI-powered Search Generative Experience emphasizes clarity in product listings, with schema markup becoming crucial for ranking. To succeed, retailers must adopt a search-first approach, ensuring compatibility with Google's preferences to effectively reach their target audience.

RETAIL MEDIA STRATEGY

Retail Media’s Mid-2025 Reality: Why Advertisers Are Going All in on Full-Funnel

Retail media continues its growth in 2025, with advertisers focusing on full-funnel strategies across various platforms. As Amazon leverages its data dominance, competitors like Walmart and Instacart strive for their share. The landscape demands a unified approach to brand and performance budgets, emphasizing data-driven decisions and measurement incentives.