• ClickZ Watches
  • Posts
  • ClickZ Watches | The Attribution Mistake Draining Your Budget

ClickZ Watches | The Attribution Mistake Draining Your Budget

Plus: From Seiko to Casio, 22 stunning new releases signal key market trends

Author

Rafe Houston
July 23, 2025

Attribution Angle 🎯

The Biggest Mistake This Agency Sees 😬 | Jamie Bolton

Dan Sava from Neon Growth breaks down why so many brands are trapped in a cycle of over-investing in bottom-of-funnel (BOF) tactics.

The root cause? Overreliance on Last Click attribution — a model that ignores how awareness and consideration channels influence the final conversion. When only the last interaction gets credit, BOF looks like the hero. But it’s a distorted view that leads to skewed budgets and missed growth opportunities.

To truly grow, marketers need clarity across the full customer journey. That means measuring impact at every stage — from brand discovery to final conversion — and understanding how channels work together, not in isolation.

👉 Ready to measure the full funnel and grow?

Sector Spotlight 💡

LUXURY TIMEPIECES

Discover 22 new watches from renowned brands like Omega, Seiko, and Casio, highlighting an ever-evolving industry that offers unique designs and technological advancements. These releases reveal market trends and consumer preferences, providing marketing professionals with strategic insights for targeting horology enthusiasts. Stay informed to leverage opportunities in the dynamic watch market.

Gear Patrol

LUXURY COLLABORATIONS

Breitling and Erling Haaland introduced two exclusive Chronomat watches featuring unique meteorite dials. The Chronomat Automatic GMT 40, limited to 500 units, is crafted from stainless steel and platinum, while the Chronomat B01 42, limited to 250 units, uses 18k red gold. This collaboration merges high-end craftsmanship with sports, offering marketers insights into creating luxury products that embody uniqueness and individuality.

Sports Cafe

SWISS WATCH INDUSTRY

Richemont and Swatch's financial reports reveal a challenging period for the Swiss watch industry, impacted by weak demand in China and currency fluctuations. Despite declining sales, the U.S. market, now the largest for Swiss watches, presents growth opportunities. The industry's future hinges on economic stability and renewed consumer confidence, offering strategic insights for marketers in luxury goods.

LUXURY WATCHES

Omega's latest Seamaster model subtly revisits iconic dive watch aesthetics by incorporating the historical orange color subtly into its design. Intended for collectors and enthusiasts, this watch features a Co-Axial 8806 calibre movement, appealing to those valuing precision and heritage. Priced at $6,500, it reflects a blend of tradition and modernity suitable for divers and style-conscious professionals.

T3

LUXURY TIMEPIECES

Breguet's planned 21st-century Sympathique aims to cap its 250th anniversary with a remarkable clock that autonomously adjusts a watch, integrating a novel natural escapement. For marketers, this represents a compelling narrative of heritage blending with innovation, offering lessons in creating timeless products that meet modern expectations.

Watches By SJX

Optimization Hub ⚙️

RETAIL ANALYTICS

Leveraging AI and first-party data revolutionizes in-store retail media measurement, enabling precise targeting and actionable insights. Marketers now have the tools to analyze shopper engagement with campaigns, directly connecting them to sales and refining strategies in real time. With the integration of advanced analytics, marketers can optimize the full customer journey, making in-store media more strategic and effective.

ECOMMERCE MARKETING

The weekly Google Ads audit checklist offers eCommerce marketers a structured, detailed approach to optimizing ad accounts, monitoring core performance metrics, and addressing disapproved products. By focusing on various performance levels and time frames, marketers can identify and address trends, ensuring efficient budget allocation and better campaign results.

ClickZ is a ClickZ Media publication in the DTC eCommerce division