• ClickZ Watches
  • Posts
  • ClickZ Watches | The Rolex Daytona with F1 Heritage Just Hit the Block

ClickZ Watches | The Rolex Daytona with F1 Heritage Just Hit the Block

Plus, Fospha’s new research connects brand spend to higher AOV—finally, data to defend long-term marketing.

Only Got 2 Minutes? ⏱️

For many finance teams, brand has become shorthand for expensive campaigns with little proven impact. The result= when budgets tighten, brand is often the first to be cut.

Marketers know this is a mistake, but they don’t have the data to prove it - until now.

🔐 Fospha’s latest research uses Bayesian network modelling to uncover the causal relationship between brand spend and commercial outcomes like conversions and AOV.

🍸 Meet us at The Lead Summit - drink on us

ClickZ Media is hosting an informal drinks reception on 29 May at 4:30 PM, just a short walk from The Lead Summit venue—somewhere stylish in NYC’s FiDi district.

Expect bold conversation, sharp minds, and good wine—no speeches, no badge scans. Just the people driving the future of commerce.

🔒 Limited spots – Exact location revealed after RSVP

Sector Spotlight 💡

LUXURY WATCH AUCTIONS

Phillips’ New York Watch Auction XII is set to draw significant attention from marketers and luxury sector professionals, showcasing high-value rarities like the Patek Philippe 1518, F.P. Journe Répétition Souveraine, and a Rolex Daytona with F1 racing heritage—spotlighting collector demand and effective scarcity-driven marketing strategies.

LUXURY MARKET STRATEGY

Richemont’s chairman praised major Swiss watchmakers—including Rolex and Patek Philippe—for scaling back production in response to declining demand from China, highlighting the risk of oversupply eroding brand equity. Marketers should note that 44% of Richemont’s watch sales depend on Asia Pacific, underscoring global demand fluctuations. The shift to decentralized brand management and rapid tactical adjustments reflects a data-driven approach to preserving value and market positioning in luxury goods.

LUXURY RETAIL GROWTH

Watches of Switzerland achieved an 8% revenue increase, driven by strong US demand, recovery in luxury watch sales, and successful flagship initiatives with Rolex. Marketers should note the resilience of luxury categories amid uncertain tariffs and the importance of brand-driven showroom experiences in sustaining growth.

BRAND LAUNCH STRATEGY

Smarts has secured the launch campaign for Split Watches, a premium brand aiming to disrupt traditional watch marketing by championing expressive, modern design over legacy. The campaign emphasizes relevance for marketers seeking new approaches in luxury, with a CSR component donating therapy hours per chronograph sold.

Influencer Corner 📢

"42% of Amazon sales are driven by non Amazon paid media" | Lee Arthur

"Sixty per cent of many e-commerce revenues still come from new customers each year. Yet the top 10 per cent of shoppers often drive more than half of sales. " Jake Pasini

Two of my favorite quotes from the eTail Connect conference. Thanks to all involved for great learnings and insights, with fantastic speakers, and Fospha sponsoring our sunny lunch! I met some awesome people, on top of their game... who understand in detail, the complexity and difficulty of delivering brand and retail experiences in a unified way, profitably.

Optimization Hub 📈

INNOVATIVE SHOPPING TECHNOLOGIES

Agentic AI is rapidly transforming eCommerce by automating purchase paths, driving down margins through instant price comparisons, and disrupting product discovery and ad performance, requiring marketers to rethink content strategies and adapt to algorithm-driven environments. Despite current hesitancy among shoppers, early adoption offers retailers a critical edge.

RETAIL MEDIA INNOVATION

First-party data and omnichannel integration are reshaping retail media by providing marketers with measurable KPIs like ROAS and new-to-brand buyers, driving precise targeting and ROI accountability. Emerging technologies—including AI-driven optimization and data clean rooms—enable brands to link campaigns directly to in-store and online sales. Marketers seeking practical, results-driven channels should recognize retail media’s mounting role in achieving measurable growth, particularly as digital-physical attribution improves.

📲 Like what you’re seeing?

Get real-time insights from top industry events, expert takes, and behind-the-scenes content. Follow ClickZ on Instagram, TikTok, and YouTube for your daily dose of marketing intel.

ClickZ is a ClickZ Media publication in the DTC eCommerce division