ClickZ Watches | The Secret Behind Rolex’s $40,600 Launch & Soaring Google Channels

New Research 🧐

Brands Doing This are Growing 32% Faster

Google's YouTube and Demand Gen are soaring as the fastest-growing Google Ad channels year-over-year. Why are brands betting big on them in 2025?

Fospha's analysis of over $500M in ad spend across hundreds of brands reveals why. From accelerated revenue growth, to boosted Amazon sales and higher AOV - brands going full-funnel in Google are winning big.

For the full research and a step-by-step guide to maximizing these channels, download the free resource now!

Sector Spotlight 💡

LUXURY PRODUCT LAUNCH

Gold Rolex Perpetual 1908 Debuts With Striking Settimo Bracelet And Vintage Design

Rolex’s launch of the $40,600 Perpetual 1908 featuring the gold Settimo bracelet positions the brand at the intersection of vintage aesthetics and luxury innovation, signaling evolving consumer preferences in high-end watch marketing. For marketers, this underscores the value of product differentiation, exclusivity, and craftsmanship storytelling to engage affluent audiences. The distinctive design and premium materials enhance brand desirability and provide actionable cues for campaigns targeting discerning luxury buyers.

LUXURY BRAND ENDORSEMENT

Ovechkin Receives $15,000 Rolex From Crosby And Malkin After Goal Record

Alex Ovechkin received a Rolex Sea-Dweller Deepsea valued at over 15,000 from rivals Sidney Crosby and Evgeni Malkin after surpassing Wayne Gretzky’s all-time goal record. This exchange underscores the power of personal milestones and thoughtful gifting in sports marketing. Such high-visibility gestures offer unique opportunities for brand alliances and narrative-driven audience engagement.

WEARABLE TECHNOLOGY

Apple Shifts Focus From Wrist Cameras To Enhanced Health And Performance Features

Apple’s decision to cancel the Apple Watch camera project shifts its focus toward health and performance enhancements, directly impacting marketers tracking wearable tech adoption. By prioritizing reliable features over untested advancements, Apple signals a continued emphasis on utility and consumer trust—critical factors for marketing campaigns and product positioning.

LUXURY BRAND ENDORSEMENT

Tom Cruise Showcases Rare Rolex and Cartier Watches with Meteorite Dials

Tom Cruise’s luxury watch collection features highly coveted pieces from brands like Rolex and Cartier, reflecting the aspirational values and exclusivity that resonate with high-net-worth audiences. His preference for rare models—such as meteorite-dial Daytonas and limited-edition Day-Date 40s—underlines the marketing power of association with iconic personalities and exclusive products. Marketers can extract value by leveraging these symbols of status and scarcity to appeal to affluent consumers and amplify brand desirability.

Still at The Lead Summit? Don’t miss this 👇

The Lead Summit is underway—and our exclusive drinks reception is happening tomorrow.

We’re bringing together some of the smartest minds in commerce for one evening of sharp conversation and good wine in NYC’s FiDi district.

⏱ Thursday, 29 May | 4:30 PM (evening of Day 2)
📍 Wine Bar just 15 mins walk from TLS conference venue – exact location shared upon RSVP Confirmation

Have a look at some of the brands that joined us before:

Influencer Corner 📢

Optimization Hub 📈

INNOVATIVE AD STRATEGIES

Performance Max Gains Asset Testing, Expanded Negatives, and Precise Search Term Reporting

Google’s Performance Max updates provide marketers with in-campaign asset AB testing, support for up to 10,000 negative keywords, and a comprehensive Search Terms Report—transforming campaign optimization and control. These features are essential for eCommerce professionals seeking granular campaign management and actionable data-driven decision-making.

DIGITAL AD PREFERENCES

UK And US Digital Ad Preferences Highlight Video, Humor, And Influencer Impact

Adobe’s survey reveals that UK audiences are more skeptical of influencers and less responsive to emotional ads compared to the US, yet video remains the most effective ad format in both markets. US consumers have a higher propensity to act immediately on ads, while ad blockers are primarily used to minimize pop-ups. Marketers targeting these regions should prioritize video content and humor, and adjust influencer and emotional messaging based on regional trust levels.

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