Ecomdigest Watches Newsletter - 11.07.2024

PLUS: Piaget Revives the Andy Warhol—150 Years of Style

Author

Sophie Bruxner-Randall
November 07, 2024 • Estimated Reading Time: 7 minutes

Editor’s Pick 🎯

YouTube surpasses forecasts in Alphabet's Q3 earnings call

Google parent Alphabet's Q3 earnings call revealed YouTube's impressive performance, bringing in nearly $9b in ad revenue—a 12.2% increase year-over-year. This substantial growth, typically undisclosed by Alphabet, signals the platform's rising dominance in digital advertising.

👉 Fospha highlighted this upward trend in their their latest report, identifying YouTube as the second-fastest-growing ad channel for eCom brands by ad spend.

While YouTube currently reports the highest CPA among Google channels as brands adapt and optimize their campaigns, its increasing popularity reflects a broader shift toward brand-building channels for long-term growth. The platform's potential for driving brand growth makes it one to watch in coming quarters.

Niche Nuggets 🔎

Hermès introduces a limited edition Slim d'Hermès Pocket Mysterious Rider watch, blending Philippe Delhotal's design with intricate enameling. Inspired by Viktor Hachmang's art, it features a vibrant motorbike scene. The 45 mm white gold case houses a self-winding movement, offering a 42-hour power reserve, complemented by a red alligator strap.

Piaget is re-releasing its iconic Black Tie watch as the Andy Warhol, honoring the artist's influence. The relaunch includes a personalization program and features the Clou de Paris model with a striking blue meteorite dial. This move simplifies branding for collectors and celebrates Piaget's 150th anniversary.

Zodiac has introduced stone dials to its Super Sea Wolf Compression Diver watches, featuring lapis lazuli and malachite options. These dials, previously seen in luxury brands, add a unique touch to dive watches. Priced at $2,095 and $2,295, they offer a stylish blend of tradition and innovation.

Bi-metal watches blend 18-carat gold with steel, reviving a 1970s and 1980s trend. This modern luxury focuses on style over ostentation. Notable models include Cartier's Santos, Audemars Piguet's Royal Oak, and Rolex's Oyster Perpetual. These timepieces offer a chic, sophisticated look for discerning watch enthusiasts.

The Girard-Perregaux Casquette 2.0, a stylish and affordable quartz watch, stands out with its retro-futuristic design and unique features. Priced at $4,960, it offers luxury at a fraction of typical costs. Limited to 820 pieces, it’s a rare opportunity for both enthusiasts and new buyers.

MING's new 37.02 Minimalist watch introduces a groundbreaking Polar White lume, emitting true white light. This innovation, a passion project of founder Ming Thein, enhances the watch's versatility and appeal. With streamlined production, the watch is readily available, offering affordability and cutting-edge design at CHF 3,250.

Leading Voices 📣

Jamie Bolton reveals how top eCommerce brands drive resilient growth:

🌐 Diversification is Key: A diverse channel mix acts as an “insurance policy” for brands amid rising CPAs and a challenging market.

🔄 Stay Agile: What worked last year may not work today. Top brands adjust their strategy over time, adapting to new growth levers as they mature.

📊 Measurement Matters: With channel diversity comes more complex measurement needs. Only with full-funnel attribution can brands assess their channel mix and remain agile.

For a full rundown, check out the full post!

Performance Pulse 📈

Front Row, an acceleration company, helps brands optimize e-commerce strategies on platforms like Amazon. By leveraging Deal Days, brands can boost sales and visibility. Success requires planning, unique offerings, and nurturing customer loyalty. Effective SEO and affiliate marketing are crucial for sustained growth and maximizing long-term benefits.

LinkedIn's new research highlights the effectiveness of connected TV (CTV) campaigns for reaching decision-makers. With LinkedIn's CTV ad options, you can extend your marketing to platforms like Paramount and Roku. This approach could enhance your campaign's reach, especially among influential LinkedIn users who regularly consume CTV content.

Brands are shifting focus this holiday season, emphasizing social media content like hauls and unboxing over traditional e-commerce. According to Digiday Research, companies are refining strategies, including gift guides and catalogs, while adjusting discounts and revenue expectations. Insights from industry professionals highlight evolving marketing tactics and competitive dynamics.

Ecomdigest is a Contentive publication in the DTC Ecommerce division