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Your Weekly Watches Newsletter | Fresh Trends Blooming in eCommerce

Plus: The digital strategies that are driving luxury watch sales to new heights📊

Author

Rafe Houston
February 20, 2025 • Estimated Reading Time: 10 minutes

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Welcome to ClickZ Watches, your essential newsletter for watch eCommerce professionals. Now is the perfect time to wind up your strategies and set the pace for a successful year ahead!💫 

🛑 Before We Get Into It…

🚀 eTail West 2025 is almost here! Want the inside track on game-changing trends, must-know insights, and key takeaways from the event?

Sector Spotlight 🎥

LUXURY TIMEPIECES

Louis Vuitton has unveiled three new additions to its Tambour watch collection, each showcasing the brand's commitment to craftsmanship and innovative design.

Tambour Ceramic

This model features a 40mm ceramic case with 18K pink gold accents. The dial exhibits a unique texture reminiscent of wood grain, achieved through meticulous finishing techniques. Powered by the in-house LFT023.01 movement, visible through the sapphire case back, it offers a 50-hour power reserve and maintains an accuracy of +6/-4 seconds per day. Due to its complex production process, the Tambour Ceramic is limited in availability and priced at $75,000.

Tambour Platinum Rainbow

Limited to 50 pieces, this 40mm watch boasts a platinum case adorned with 59 rubies and sapphires sourced from Sri Lanka and Mozambique, creating a vibrant gradient on the bezel and dial. The opaline dial is complemented by 18K white gold indices and hands. A distinctive feature is the 1.6mm saffron sapphire set into the case back, symbolizing the use of platinum. It houses the same LFT023.01 movement and is priced at €150,000.

Tambour Yellow Gold Onyx

This 40mm timepiece combines an 18K yellow gold case with a multi-part onyx dial. The onyx, sourced from Brazil, is meticulously crafted into separate pieces for the minute ring, hour ring, and center, with black lacquer detailing the small seconds sub-dial. The watch is powered by the LFT023.01 movement, ensuring precision and a 50-hour power reserve.

LUXURY TIMEPIECES

In 2024, the Swiss watch industry experienced a 3% decline in exports, marking a shift after consecutive record-breaking years. Despite this downturn, Rolex maintained its dominant position, capturing 32% of the market share. The top four brands—Rolex, Cartier, Omega, and Audemars Piguet—now account for over 50% of total Swiss watch sales, highlighting a trend toward market consolidation. Notably, the four largest groups—Swatch, Rolex, Richemont, and Patek Philippe—collectively represent more than 75% of the industry's sales. These insights are drawn from the annual report by Morgan Stanley and LuxeConsult, which provides a detailed analysis of the industry's performance and market dynamics.

SPORTS WATCHES

Five-time Olympic medalist Gabby Thomas has entered a four-year partnership with Amazfit, a global smart wearables brand under Zepp Health. As an elite athlete brand ambassador, Thomas will utilize Amazfit smartwatches during her training, competitions, and sleep to monitor her heart rate, recovery, and sleep quality, aiming to enhance her performance through precise data analysis. She expressed enthusiasm about the collaboration, highlighting the importance of objective data in optimizing her athletic endeavors. Beyond using the products, Thomas will collaborate with Amazfit's development and design teams, offering insights to refine product features and aesthetics. This partnership aligns with Amazfit's mission to empower athletes by integrating advanced wearable technology into their routines.

LUXURY WATCH INSIGHTS

Projected to reach USD 37 billion by 2033, the luxury watch market offers a dynamic landscape where technological innovations, online platform expansion, and customization options prevail. The detailed assessment by IMARC Group underscores strategic paths in enhancing digital campaigns and seamlessly integrating heritage with modernity to captivate affluent consumers.

Watch Launches ⌚️

LUXURY WATCH EVOLUTION

Sternglas introduces the Tachymeter 2.0, enhancing its previous model with bold design updates and improved features, like a switch to the Seiko VK63 meca-quartz movement. The model boasts a 44mm stainless steel case, vibrant color scheme, and refined craftsmanship at a competitive price, appealing to discerning watch enthusiasts.

LUXURY WATCH INNOVATION

The collaboration between Studio Underd0g and Fears exemplifies synergy between distinct watchmaking styles, merging elegance and whimsy in The Gimlet. This limited edition watch, priced at $1,245, features a classic 38mm case, vivid green gradient dial, and a reliable Swiss movement, appealing to collectors and enthusiasts alike.

LUXURY TIMEPIECES

The RAINTEN R9001 seamlessly blends heritage and innovation, standing as a pinnacle of luxury craftsmanship. Its unique design and automatic movement transcend timekeeping, offering a strategic asset for digital campaigns targeting collectors and style-savvy consumers. This watch exemplifies cutting-edge aesthetics, providing actionable insights for engaging affluent markets.

Influencer Corner 📣

Jessie Healy: People may disagree with me, but I believe there is a pretty clear marketing playbook for growing an eCommerce brand

and yet it is surprising how many brands miss key parts of the playbook.

Here are the most common areas I see brands miss the mark:

Early stage eComm brands:
-No/few email flows in place
-No brand ads on Google
-Not enough reviews/no reviews on their website
-Not getting user generated video content (UGC) about their products to use in marketing
-Not realising they need to invest in creative
-Testing too many channels too early
-Poor understanding of their LTV and CAC
-Inaccurate tracking

Optimization Hub ⚙️

B2B ECOMMERCE

In a rapidly evolving B2B eCommerce landscape, flexibility is paramount. Shopware’s API-first approach enables tailored customization, streamlining processes with robust ERP integration and automation tools. This adaptability enhances buyer experiences and drives growth, offering strategic and practical advantages in a dynamic market.

ECOMMERCE TRENDS

FedEx's report reveals a critical trend: 97% of consumers abandon purchases due to inconvenient shopping experiences. Successful eCommerce strategies hinge on substantial convenience. Key elements include home delivery, free shipping, real-time tracking, and hassle-free returns, providing strategic insights crucial for marketers to foster customer loyalty and drive long-term success.

AD TECH INNOVATION

Snapchat, Pinterest, and Reddit leverage AI tools to attract SMB advertising, noting significant revenue from these smaller advertisers. With AI-driven ad performance enhancements, they aim to gain market share from giants like Google and Meta. This strategic move positions them as viable alternatives for cost-concerned SMB advertisers.

Social Media Marketing

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